The Make Real Stuff Podcast covers all aspects taking a physical product from sketchpad to store shelf. Ryan Hamilton shares 25 years of lessons as a sales rep, toy store owner, retail buyer, and founder — organized around one framework: Kill it. Fix it. Scale it.
Listen on: Spotify Apple Podcasts
Episode 4 · October 3, 2026 · 18 min
I'm Back – and Here's What Has Changed
After a three-year hiatus, Ryan is back with a new framework for evaluating any physical product idea: Kill It, Fix It, or Scale It. He shares what's changed in the product landscape — tariffs, AI, 3D printing, licensing — and what to expect from the podcast going forward.
Episode 3 · November 20, 2023 · 32 min
FOB, MSRP, & LCL (OMG!) – How to Price Your Product
All things cost — what the retail price should be for your product, what the first cost should be, and all the possible costs in between.
Episode 2 · November 4, 2023 · 32 min
My 4 Biggest Product Fails and What You Can Learn From Them – and a New Product Journey
Ryan's four biggest product fails and the lessons inside each one — plus the start of a new product launch, told in real time.
Episode 1 · October 19, 2023 · 20 min
Introduction – and Exploring the 5 Types of Product Innovation
Meet your host, Ryan Hamilton, learn what to expect from the show, and walk through the five types of product innovation.
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